Thursday was the launch of my regular new column in Mumbrella, where I’ll be giving advice to people in a pickle (a bit of a trivial positioning, but essentially true so we’re going with it).
So, I didn’t know what time of day this ‘launch’ was going to happen and I must’ve nearly destroyed the ‘get mail’ button (I have it set for ‘check for mail manually’, it’s more productive…usually!) refreshing the screen while waiting for it to come out.
What surprised me was how nervous I was. And then I realised it was because of one major point.
This is my peers we’re talking about.
Writing for Popsugar, Women In Focus, GLOSS magazine is different. I don’t personally know the audience, or not at all of them. Of course I don’t know everyone who reads Mumbrella, but pretty much everyone I know reads Mumbrella!
But it’s part of my plan to force my own hand by ‘going public’.
Someone smarter than me told me that advice when I was starting out, nothing forces your hand like telling people you’re going to do something.
It’s a bit like my first eDM after changing career roles. O.M.F.G. as the kids say. Is there anything scarier than your first bit Mail Chimp “send” button? They even acknowledge it & give you a little high five (come on, who else high five’d the screen?)
What if everyone ignored it, deleted it, laughed about it at the Cannes Lions parties (yes, I was catastrophising).
What if everyone read my Mumbrella article, what if they didn’t read it, what if they…god forbid…commented!?
Do you remember the last (or maybe the first) BIG emails you sent? One of those all-staffers, or ‘the boss group’ email or being responsible for a RFT email? How many times did you check the list, the copy? Did you have visions of that time when you were a grad and you accidentally replied to that boss you hated instead of forwarding to your mate two desks down?
But at some point you had to press send, right?
So Just Do It.
Say yes. Not to everything, that’s crazy. But to things you know you should do but are a little (or a lot) scary.
The point is, once you’ve “gone live” you’re committed.
And whatever it is, it’s out there now and you have an external commitment and timeline all of a sudden.
It could be Dry July, it could be asking your boss for that role change, it could be launching your own blog.
YOU know what the thing is that you’ve been putting off.
Just do it. Today.
Tell someone. Send an announcement. Lock a meeting in the diary. Send out an email telling people when ‘X’ will happen.
Then plan it, don’t be afraid to ask for help where it’s needed and get ready for the big (or not so big but still scary) moment.
Another smart guy Taki More was giving a seminar and was talking about the scenario where ‘If you build it, they might not come’! This is great advice if you’re talking about launching a product, a program, doing a talk…you don’t need to write it before you advertise it, just have it nailed by your ‘go live’ date.
I’m going to call it a 2-step process:
Go Public (telling people you’re going to do it)
Go Live (actually doing it)
Often going Public is scarier than going live. It’s that ‘first step’ we were talking about in last week’s blog. Don’t think about everything that could or couldn’t happen. Just take the first step.
Worst that can happen is you bottle it, but that’s probably not a massive deal? Best that can happen is you end up writing a regular column for your industry bible…or something like that! ;)
Give it a go.
What are you putting off?
Pick a date and put it in your diary.
Go public (to one or many)
Get prepping and ready to ‘Go Live’
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to book Kate for your next speaking event,
or to ask a questions for the Mumbrella column;just contact:+61 406 779227 | email@example.com | www.elbowroomcoaching.com
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